American Express Sr Analyst-Marketing in Annapolis, Maryland
Analyst/Sr. Analyst, Affiliate Marketing
The New Member Acquisition team is a fast-paced organization and a significant driver of new Consumer Cardmembers into the American Express franchise. Within the broader organization, the Digital Demand Generation Team is dedicated to delivering best in class digital marketing and card shopping experiences with the goal of growing new accounts and spend acquired. The Digital Demand Generation Team oversees marketing channels such as Paid Search, Affiliate Marketing, and Display Media that drive qualified traffic to the Personal Cards shopping experience on Americanexpress.com and convert on new accounts. The Analyst/Sr. Analyst of Affiliate Marketing will play a critical role in running the operations, compliance, creative development & execution for Affiliate Marketing – the largest and fastest growing channel in offsite digital.
This is a great opportunity for candidates who want to strengthen their digital marketing skills and gain external partner management experience. It provides a chance to be at the forefront of digital growth & Innovation, working with a collaborative team and strong group of affiliate partners.
Manage and nurture relationships with Affiliate partners, identifying opportunities to drive performance goals and executing deliverables
Own end-to-end channel compliance processes, liaising with internal and external partners, including Affiliates, internal Legal teams (GCO, LOBCO, MCR, OpEx etc.) and 3rd party agency partners
Collaborate with Marketing Manager on channel strategy and deliverables as it relates to campaign and creative development, approval processes, and performance monitoring
Manage day-to-day operations of 3rd party agency that supports the management of the Affiliate program, including leading weekly status meetings, tracking tasks, and completing deliverables
Provide ad hoc assistance with Affiliate projects
Self-starter with an ability to navigate the organization and processes independently
Project management experience with a meticulous attention to details
Great communicator with an ability to develop strong relationships both internally and externally
Energetic, positive, flexible, self-motivated and proactive.
Team player with a willingness to support teammates & projects beyond immediate job scope
Experience in digital marketing, affiliate marketing and/or agency management a plus
Experience in highly regulated industry a plus
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Primary Location: United States
Req ID: 21002465
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