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Job Information

UPS Director, Strategic Communications in Atlanta, Georgia

Job Summary

The Strategic Communications Director develops initiatives to increase awareness of UPS and drive the company's reputation. This position supports key business priorities through the development of proactive and reactive communications strategies. The incumbent leads staff members to initiate integrated communications campaigns that include internal and external channels such as media relations, social media, web site content and internal emails. This role develops and maintains media and third-party relationships and oversees the development of staff members. The Strategic Communications Director directs consultants and agencies, and manages managers, supervisors, and administrative personnel.

Responsibilities

  • Creates and oversees the development of short/long term communication strategies to enhance UPS’s reputation

  • Identifies and resolves communications priorities based on enterprise priorities, initiatives, and strategies to determine where PR can be most effective to grow the business and enhance revenue

  • Establishes and manages communications budgets to ensure department accountability and efficient use of resources

  • Consults with senior management to align communications presence and use with corporate directives

  • Writes and edits press materials (e.g., press releases, talking points, Q&A's, position papers) on current events, new products/services, acquisitions, policies, strategies, & financial results to protect UPS's image and supports the enterprise's business plan

  • Maintains Subject Matter Expertise (SME) in Communications best practices to ensure accuracy and consistency of message

  • Directs development of content and ensures placement and measurement of engagement

  • Ensures messages are aligned with UPS strategy to maximize effectiveness in reaching their intended audiences

  • Writes and negotiates vendor contracts to obtain professional services

  • Monitors and responds to negative stories and holds the media accountable to correct any false/inaccurate reporting through corrections to the media’s archives and/or new stories

  • Initiates launch strategy development with staff and cross-functional team

  • Maintains knowledge of transportation industry and recent developments (e.g., new business models and court rulings)

  • Provides periodic emails to industry trade reporters to share background information on issues important to UPS’s business

  • Manages resources and people processes to ensure the day-to-day administration of processes and formal procedures

  • Identifies individual and team skill gaps and developmental opportunities (e.g., training, special assignments, projects, etc.)

Preferences

  • Demonstrates a knowledge of UPS's products and services

  • Creates new budgets, identifies/takes corrective actions to bring areas in line with budget and appropriately allocates available funds

  • Designs communication programs for multiple or diverse audiences and resolves complex or high impact communication issues

  • Demonstrates a detailed understanding of cultural nuances, human rights, and labor issues; applies global understanding to develop unique and repeatable global solutions (e.g., Supply Chain Solutions, integrated services, etc.)

  • Uses multiple information gathering techniques to gain cooperation from sources and establishes procedures or methods for gathering/soliciting information

  • Determines strategy for vendor management and resolves vendor/contract issues; evaluates the contracting process for improvements

  • Possesses people management experience

  • Demonstrates agency experience

  • Experience in environmental, social, governance storytelling, including sustainability and diversity, equity and inclusion

  • Possesses media relationships across national and local news outlets

  • Experience with international and/or environmental, social impact, workforce/people and diversity, equity and inclusion communications

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law

Company: UNITED PARCEL SERVICE

Category: Marketing and Communication, Communications

Requisition Number: 282647

Location: Atlanta,Georgia

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