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Oracle Programmatic Associate Media Manager in Bala Cynwyd, Pennsylvania

Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.

Provides support to digital marketing activities that optimize the online user experience, increase marketing effectiveness. Assists on creation of online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Assist in translating ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertizing and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies basic application of statistics-based market intelligence to business issues. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles.

Job duties are standard with some variation. Completes own role largely independently within defined policies and procedures. 2 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.

Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.

Programmatic Associate Media Manager

Location is open. Preference is San Francisco, Austin, NYC, Burlington, Seattle. Remote OK

PREFERRED QUALIFICATIONS

Position at a Glance:

This is your opportunity to join Oracle as we bring media in-house and build (literally from the ground up) a best in class programmatic activation team. You will play a vital role in the success of this team as the day-to-day programmatic and activation expert. You will help develop campaign strategy across multiple organization pillars, activate all programmatic media, report on and share successes with the strategy and marketing teams on all campaigns.

Responsibilities**

  • Execution of Programmatic in NA: Delivering against KPIs at each stage of the buying cycle – awareness, consideration, purchase, loyalty across multiple platforms.

  • Campaign Planning:You’ll be responsible for planning and managing of Oracles programmatic campaigns across multiple pillars.

  • Campaign Setup and QA:Responsible for the creation of campaigns in the platforms as well as performing all necessary checks before campaigns activation. This includes all tracking tags are in place and audiences are pushed through correctly from the DMP before launch.

  • DSP Deep Dives:You will work with key DSP partners and monitor performance, ensure automated optimizations are working and know which DSP is the best platform for each campaign.

  • Analytics and Reporting:You will create bi-weekly and post campaign performance reports for each campaign which provides analysis and insights that adds value to the team.

Requirements:

  • 3 Years of Programmatic expertise:You have experience in media planning and/or media activation, with hands-on executional experience with planning and managing large-scale programmatic activity in various platforms (DV360, TTD, etc)

  • Excellent Communication Skills: Whether verbal, written or powerpoint, you’ll need to be able to communicate clearly and answer programmatic questions coming from all levels of understanding.

  • Programmatic Knowledge:You have a solid understanding of the programmatic landscape, best practices, and platforms to successfully manage campaigns.

  • Creative thinking: Always focusing on innovative, but measurable solutions.

  • Team Player:You have a collaborative personality that thrives in a highly cross-functional, cross-cultural environment.

  • You believe in quality over quantity, and ground your recommendations in insights, research, and experimentation.

  • Possess an entrepreneurial spirit

  • Experience working with financial data and budgets

  • Familiarity with 3rd party bidding tools, DSPs, SSPs, RTB, Ad Verification, Ad Servers

  • Understanding of most recent global privacy legislation, such as: GDPR, CCPA, COPPA

  • Knowledge of media planning fundamentals

  • Understanding of DoubleClick Campaign Manager / floodlight tags / vendor pixels

  • Agency background a plus

Job: *Marketing

Organization: *Oracle

Title: Programmatic Associate Media Manager

Location: United States

Requisition ID: 20000SL9

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