HCA, Hospital Corporation of America Marketing and Communications Manager in Brigham City, Utah
Do you have the career opportunities you want in your current role? We have an exciting opportunity for you to join the nation's largest provider of healthcare services as a Marketing Manager for our Brigham City Hospital, AND Cache Valley Hospital!
HCA Healthcare is dedicated to the growth and development of our colleagues. We will provide you the tools and resources you need to succeed in our organization. We are currently looking for an ambitious Marketing Manager to help us reach our goals. Unlock your potential here!
Brigham City Community Hospitalhas been the primary center of medicine for Box Elder County for more than 35 years. This 49 plus bed facility has remained committed to ensuring that quality medical care is provided to the residents of northern Utah by utilizing the most up-to-date technology available. At the same time, the facility maintains the warm, friendly atmosphere that eases the stress of hospitalization for patients and enhances the work environment for employees.
Located at the “top” of Utah, Brigham City offers the lure of outdoor living with the modern amenities and culture of nearby cities. Northern Utah features scenic mountains, world-class recreational venues and a family-friendly feel.
Cache Valley Hospitalis a growing community hospital within a growing community of Cache Valley. Our 28-bed hospital has achieved a five-star rating for spinal fusions and earned a five-star rating for total knee replacement (Healthgrades 2019).
Cache Valley is a beautiful agricultural valley and small metropolitan city with stunning mountain views and outdoor recreational activities. We are part of the HCA Healthcare network - which includes more than 300 affiliate facilities across the country – offering our colleagues the opportunity for travel and relocation. HCA and Cache Valley Hospital are all about caring for people, and that care extends to patients, families and our colleagues.
You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for dedicated professionals like you to be a part of our team. Join us in our efforts to better our community!
We are part of the HCA Healthcare network - which includes more than 300 affiliate facilities across the country – offering our colleagues the opportunity for travel and relocation. HCA and Brigham City Community Hospital are all about caring for people, and that care extends to patients, families and our colleagues.
Benefits and Compensation:
We offer you an excellent total compensation package, including competitive salary, excellent benefit package and growth opportunities. We believe in our team and your ability to do excellent work with us. Your benefits include 401k, PTO medical, dental, flex spending, life, disability, tuition reimbursement, employee discount program and employee stock purchase program.
The Facility Manager PR & Communications reports directly to the Facility Director PR & Communications / Division AVP of Marketing and Public Relations with a dotted-line reporting relationship to the hospital CEO. This individual also represents the voice of our customer, as well as supports as the lead hospital communicator / spokesperson both internally and externally.
Supports the execution of the annual PR & Communication plan for the hospital/market. Works collaboratively to drive our community and customer engagement to heighten our positive reputation within the community. Supports development of organic content (written, web, video) via tight connectivity with key service line leaders and physicians. Leverages this content to create dynamic materials, messaging, events and forums that will positively engage the community to choose this facility. Measures success of all activities in order to refine and adjust as needed. Operates smoothly in a fast-paced, high-intensity matrix environment.
Leadership and Collaboration: * Supports all marketing, public relations and communications activities. * Provides outstanding and timely customer service. Develops and maintains positive working relationships with facility administration, directors, staff, and physicians. * Adheres to established community outreach and marketing budgets. Earned Media Plan Execution: * Supports public relations outreach including print, broadcast, and digital placement of hospital-related news stories. Responds in a timely manner to media requests regarding patient information and other inquiries. Adheres to patient privacy protocols. Works individually and with PR colleagues and outside sources to build, promote, and maintain media contacts and distribution list(s). * Develop potential placements (locally, regionally and nationally) of new stories related to hospital services, programs, personnel and accomplishments. * Researches, writes and edits press releases and media alerts and formulates the content, timing and manner of releases in compliance with HCA policies. * Arranges for and produces still photos and videos to supplement news releases and publications. * Coordinates media conferences/interviews with administrative and clinical leaders, physicians, and patients; and talking points for same. Customer Problem Resolution: * Consistently monitors comments and reviews in order to provide timely response to positive engagements and speedy service recovery for negative comments/reviews. * Leverages Binary Fountain reporting and Reputation Management tools and processes to continuously elevate ratings and reputation for the facilities. Managing Public Relations & Communications * Stays abreast of hospital news, trends, services, and objectives through building and maintaining relationships with various "clients" (clinical and operational leaders from throughout the hospital), physicians, physician liaisons, and others who serve as resources for information, which can be directed as appropriate to external or internal (employee) audiences. * Serves as lead communicator for strategic messaging to internal audiences: employees, volunteers, physicians, etc. * Manages social media and digital communities via regular, active posts and information sharing to increase visibility, membership, and traffic across the (hospital name) brand and services. * With support from our Division Creative Services Team, develops materials needed in print, online, digital, video, blog and web. * Manages our social media and digital communities via regular, active posts and information sharing. * Manages online business listings. * Understands internal and external policies, procedures, and regulations that impact the marketing environment. Ensures adherence of marketing activities and web properties to these policies. Community Relations * Drives community and customer engagement to heighten our positive reputation within the community. * Identifies meaningful health care related community activities in the hospital’s defined service area that complement the organization’s goals. Develops and coordinates events and programs in coordination with Division and hospital goals
/We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status./
RELEVANT WORK EXPERIENCE * 1 years MANAGEMENT EXPERIENCE * 1 years EDUCATION * Bachelor’s Degree Required OTHER/SPECIAL QUALIFICATIONS * Effective management and communication skills; both orally and written. * Ability to effectively present information to top management and public groups. * Ability to define problems, collect data, establish facts and draw valid conclusions. *PHYSICAL DEMANDS/WORKING CONDITIONS * * Requires the ability to travel from one location to another within the Division. May be needed to work early morning, evening and weekend hours. Position includes overnight travel on an as needed basis. * Requires normal range of hearing and eyesight to document, develop and communicate necessary information. Requires lifting papers or boxes up to 20 pounds occasionally. Work may be stressful at times.
Job: *Directors & Managers
Title: Marketing and Communications Manager
Location: Utah-Brigham City-Brigham City Community Hospital
Requisition ID: 06032-52058