Hyatt Manager, Digital Analytics Optimization in CHICAGO, Illinois
Hyatt Hotels Corporation is an international hotel operating company with $4.5B in annual revenue and more than 850 properties spanning more than 60 countries. We are dedicated to completely reinventing the way we engage with our guests and are actively seeking transformative digital professionals to play a key role in these efforts. As a family-owned business since 1957, Hyatt has expanded to a global organization spanning 19 individual brands and engages with millions of customers every single year.
The Digital Analytics team serves as internal consultants to key areas within the business, including Digital, Customer, Marketing, and Commercial Services channels, including the Revenue and Sales organizations. The team consists of both embedded subject matter authorities, who serve as strategic advisors to business stakeholders and technical guides proficient in Adobe Target, Adobe Analytics, Tag Management, Tableau, R, SAS, and SQL. The team is fully integrated within the business functions to ensure close partnerships and the expertise to effectively discover, measure, optimize, and drive overall company performance.
This role will be responsible for testing, optimization, reporting, and driving insights, including guest digital behavior and interactions with the products to product management and executive leadership. As the dedicated analytics optimization expert within the digital product team, a deep understanding of data, forging strong partnerships with business stakeholders, and optimizing products will be vital to creating amazing guest experiences and maximizing conversion efficiencies across multiple channels. Additionally, this individual will be responsible for extracting large datasets directly from the data warehouse and conducting advanced analytics and financial modeling and forecasting in order to present a clear story to executive leadership.
We are seeking a proven expert with extensive experience in Digital Optimization/Product Analytics. This individual will serve as the subject matter expert in Digital Analytics and provide strategic guidance in all related partnerships across the digital product organization to produce highly measurable, scalable, and sustainable results. This role will also be responsible for providing an internal consulting partnership across web, mobile, and digital while developing lifecycle strategies via Adobe’s analytics ecosystem.
This professional will be responsible for managing a team of mobile developers as well as quality assurance professionals. This professional will play a key role in establishing lean-agile methodologies within the existing engineering culture of Hyatt and evangelizing the importance of automated testing and CICD.
Set up A/B tests (including inception, % test vs. control recommendations and scaling gates/plans)
Extracts large datasets directly from the data warehouse and conducting advanced analytics and financial modeling and forecasting
Lead insight executions and ensure timely agile delivery of strategic recommendations for product planning and road mapping
Provide analytical monitoring, suggestions, and guidance for the pod and digital and commercial service channel mix including KPIs and success metrics for individual tests, projects, product inception, launches, and MVPs, and recommendations around decisions based on deep data analysis within all unique segments
Deliver measurement recommendations, solution design, and technical specifications for digital analytics tracking based on a detailed understanding of the product team’s needs and business questions.
Partner with, guide, and educate team members for self-service data and analytics needs to create a data-savvy culture.
Create standard reporting, dashboards, and metrics so that everybody is telling the same story with confidence, accuracy, and alignment.
Consistently monitor, design best practices for processes and communicate the product release cycles insights for functional issues events and real business impacts.
Develop insightful live-dashboards and reports, tracking performance across web platform/sales funnel, to promote data-driven understanding, commitment, decision-making, and conversion optimization
Consult, present, and educate Hyatt teams on the best practices and use cases specific to the vertical and key business requirements to promote the digital transformation and evolution of a sustainable high volume and agile A/B testing product environment
Develop customer experience maps & cyclic testing designs for continuous optimization
7 years of experience in digital product analytics or related field
Proven success in data science and in-depth knowledge of Digital Analytics, digital product, operations, and optimization
Working knowledge of enterprise database/warehouse systems
Firm grasp of digital tools in the Adobe portfolio including Adobe Analytics, Adobe Target, Adobe Experience Manager [AEM]
Exceptional organizational, presentation, and communication skills– both verbal and written
Extensive understanding of data analytics, communications, and A/B testing within pod environment best practices
Ability to document use cases, business requirements, functional updates, technical specifications, and solutions diagrams
Possess an innovative, problem-solving, and solutions-oriented mindset
Bachelor’s degree; MBA preferred
Familiarity with customer data, personalization, and customer engagement metrics sourced from digital marketing channels
Comfortable understanding of offline data environments (i.e., CRM systems, email platforms, EDW, data lakes)
Robust knowledge of the digital product, platforms, digital analytics concepts and tools
Exemplary time management skills, attention to detail and ability to interact with all levels of end-users, including executive leadership, and technical resources
Deep understanding and subject matter expertise of digital product analytics taxonomy, governance and data hygiene/quality/controls
Preferred experience with database management and segmentation tools/languages (ex. SAS, SQL, Unix)
Highly motivated, assertive self-starter with the ability to work autonomously and as an active team participant
Ability to creatively solve problems, develop new tactics and address implementation obstacles
- Bachelor’s Degree in Computer Science, Statistics, Data Science, or related field
Primary Location: US-IL-Chicago
Organization: Hyatt Corporate Office, Chicago
Pay Basis: Yearly
Job Level: Full-time
Req ID: CHI011519
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.
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