VF Corporation The North Face: Design Director, DTC Digital Marketing in Denver, Colorado
Join the North Face Family
The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives. To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve.
As we enter our sixth decade, we pledge to:
Empower exploration and the thrill of the unknown for as many people as possible.
Protect the places where we live, play, and operate.
Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
Job Title: Design Director, Digital Content Creation (TNF)
What You Will Do
As the Design Director for Digital Content Creation, your main responsibility will be to lead our creative marketing strategy for Brand & DTC Digital Business partners. Focused on all brand & commercial driving channels supporting the full spectrum of key brand campaigns and business priorities. This role reports to the Sr Creative Director, Global Brand Design.
How You Will Make A Difference
Partner with cross functional Brand & DTC Business partners to establish campaign creative strategies / direction & content development supporting all parts of our Brand & DTC Marketing business.
Inform and drive senior management alignment on best practices in and seasonal marketing storytelling.
As an expert in the brand creative space, drive testing, data and efforts to help improve existing team resources/output to ensure best practices and a consistent brand voice and tone.
Drive clear creative direction & execution strategies with internal and external partners to connect with consumers in a consistent brand voice and tone.
Deliver best in class seasonal brand campaigns, celebrating the innovative DNA of our brand, its rich outdoor heritage and authentic connection with our world of exploration.
Convey complex information and persuade several diverse stakeholders / audiences often across multiple channels.
Lead cross functional alignment on key campaign launch moments and seasonal business priorities in market.
Be a true product expert, focused on holistic, product-driven narratives that showcase our innovation and everything great that enables explorers to do the things we love, while elevating seasonal product collections & emerging technologies that define our brand in the outdoor space.
Drive ongoing creative partnership with Brand Marketing to maximize long-term potential of seasonal content and story flow(s).
Work in lock step with the DTC Digital Content and Experience teams to ensure seasonal consistency in voice and tone across multiple categories.
Drive cross functional efficiencies and effective brand marketing engagement to optimize internal/external resourcing.
What You Bring
Years of Related Professional Experience: 10+ years minimum relevant brand experiences and 5+ years in management including leading a team.
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
Extensive digital experience and a proven track record of success in digital content creation required.
Demonstrated success as a conceptual thinker that understands complex issues and how to drive new concepts and creative solutions.
Broad theoretical knowledge or advanced knowledge of highly specialized fields and their interrelationships.
Demonstrated success in brand marketing experiences leading fully integrated brand campaigns.
Demonstrated success in establishing best in class consumer experiences, product launches, collaboration and break through consumer activations.
Established concept visualization experience.
Deep consumer culture experience.
Experience in leading virtual teams.
Experience in managing a diverse and creative group of individuals and leading change based on purpose and values
Demonstrated ability to work with and inspire a broad range of individuals to work towards a common goal.
Strategic leader with the proven ability to recruit, retain, motivate and develop team.
Strong understanding of footwear & apparel marketing across gender.
International experience preferred.
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.
Free To Be , Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Where You Will Be Located
What’s in it F or Y ou
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
O ur Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in ?
$155,520.00 USD - $233,280.00 USD annually
Annual Incentive Eligibility :
This position is eligible to participate in VF's Annual Incentive Plan. Incentive Plan awards are contingent upon (1) achievement of your individual objectives and (2) VF achieving its' Corporate and business level financial objectives.
Long Term Incentive Eligibility :
This position is eligible to be nominated annually to participate in VF’s Executive Long-Term Incentive Plan.
Benefits at VF :
You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and clicking, Looking to Join VF? Detailed information on your benefits will be provided during your onboarding process.
VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.
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