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Job Information

VF Corporation Vice President, Digital Strategy (Global Dickies) in Fort Worth, Texas

Principal Accountabilities:

  • Responsible for directing the corporate strategy for digital media including new programs and large scale sponsorships both online and offline media channels* Direct annual business experimentation planning including management of new grant process, applications, agencies, publishers and brands on large-scale corporate media partnerships and multi-brand sponsorships* Work with the digital investment team, agency of record and brands to monitor key metrics, lead optimization meetings and action steps and provide updates for brands and corporate media teams* Typically responsible for leading managers

Knowledge & Skill Requirements:

  • Bachelor’s degree in Marketing or related field Equivalent years of experience in a substantially similar industry may be considered in lieu of a degree to be determined by the nature of the specific job and the hiring manager’s criteria; Master’s degree preferred Generally fifteen years or more of progressive experience with five to seven years of managerial experience

Knowledge & Application:

  • Broad, extensive knowledge of the theories and techniques of a function involving the issue of broad theoretical knowledge* Understands the interrelationships of functions across the business segment or corporate department and participates in building business plans and strategies* High level of skill in application of this knowledge in the management of the functional area or corporate department* Directs the application of existing principles and the development of new policies and strategies aligned with corporate objectives

Problem Solving:

  • Defines and resolves complex issues where fundamental principles do not clearly apply or where data appears to conflict* Provides new/innovative solutions to complex problems* Only general precedence is available to assist in resolving some unforeseen complications* Recommendations involve independent and innovative thinking* Decisions impact the business segment or corporate department* Requires thorough analysis often reaching outside the organization


  • Develops communication strategies for a major functional area within a business segment or a minor corporate department* Requires significant persuasion skills* Resolves conflicts that are complex and manages divergent audience perspectives* Interaction requires tact and diplomacy* Responsible for facilitating agreement between conflicting parties* Requires awareness, respect, and the ability to reconcile cultural diversity


  • Responsible for the development and execution of business segment/corporate department strategy* Translates objectives into strategic plans with a medium- to long-term view* Impact is on medium- to long-term goals* Decisions directly impact the performance of the business segment/corporate department* Direct, although limited, impact on parent company performance


Generic overview:* Responsibility for all business segment/department employees including succession planning and talent management activities* Performance measurement subject to corporate assessment and oversightBusiness leadership roles:* Accountable for the operational budget of a strategic function within a business segmentCorporate roles:* Accountable for the budget of the corporate department

VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.