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Job Information

Publix Corporate Integrated Marketing Manager in Lakeland, Florida

12669BR

Position Title:

Corporate Integrated Marketing Manager

Department:

Marketing

Location:

Lakeland, FL between Orlando and Tampa

Description:

As a Corporate Integrated Marketing Manager, you will develop and direct marketing communication plans supporting corporate campaigns. This includes executing communication strategies and leading the development of integrated promotional campaigns for product, service, and brand awareness initiatives. You will also help determine channel effectiveness and channel optimization to maximize return on marketing investments to assure efficient use of allocated budgets.

Additional responsibilities include:

  • manages corporate communication channel budget plans for customer- and associate-directed marketing campaigns.

  • leverages data and insights from overall integrated channel performance reports provided by Digital Marketing Analytics and external suppliers

  • collaborates with marketing sub-departments to ensure campaign assets align with communication strategies and objectives

  • builds and manages effective relationships with external suppliers

  • coaches and mentors Corporate Integrated Marketing Coordinators on assigned projects and campaigns

  • dedicates time to support Marketing innovation and quality improvement

  • manages special Marketing Communications projects as assigned

Req ID:

12669BR

Hours of Work:

Minimum 45 hours per week.

State:

Florida

Frequency of Pay:

Monthly

Travel Frequency:

10%

Minimum Base Pay:

5,515

Additional Information:

Please be sure to monitor your email, including your spam folder, daily for communications you may receive during the recruiting and selection process for this position. Please do not use your Publix email address when applying.

Once your application has been successfully submitted you will receive a confirmation email.

Address:

3300 Publix Corporate Parkway

Potential Annual Pay with Bonus:

71,695 -108,095

City:

Lakeland

Year End Bonus:

As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

Maximum Base Pay:

8,315

Required Qualifications:

  • Bachelor’s degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience

  • at least four (4) years of combined Marketing Communications experience in developing marketing communication plans, media planning and managing project budgets

  • knowledge of marketing principles, processes, tools, techniques and marketing communications planning

  • knowledge of consumer behaviors and trends

  • knowledge of various production methods for print, broadcast (TV/radio), social, digital, etc.

  • knowledge of the effectiveness, strengths, limitations and basic relative costs of various media channels (i.e. TV, radio, newspaper, magazine, out of home, social, digital, street teams, etc.)

  • attention to detail

  • budget management skills

  • excellent communication skills; both verbal and written

  • project management skills

  • experience using analyzing market research data, media, financial data (including sales reports and coupon redemption information), consumer research and database trends

  • demonstrate initiative by learning new skills and processes.

  • work effectively as a leader or member of a cross-functional team.

  • work well under pressure and multitasking

  • commitment to being accountable for results, plus the ability and initiative to accept a high-level of responsibility.

  • strong leadership skills

  • strong negotiation skills

  • strong presentation and meeting facilitation skills

  • problem solving skills

  • Intermediate knowledge of Media and Marketing Measurement Tools (including Media Mix Modeling (MMM), Multi-Touch Attribution (MTA) and Data Management Platforms (DMP)

  • basic knowledge of Microsoft Office; Word, Excel, and PowerPoint

  • project and budget management Software experience

  • willingness to travel with overnight stays up to one week or longer.

  • willingness to work late hours, during weekends (Saturdays & Sundays), or at home as needed

Preferred Qualifications:

  • Master of Business Administration or equivalent experience

  • six (6) or more years of combined Marketing Communications experience in developing marketing communication plans, media planning, and managing project budgets including marketing experience in a large company/ retailer

  • knowledge of the grocery industry and competitors

  • knowledge of multicultural communications

  • basic corporate knowledge of Retail operations

Zip Code:

33811-3311

Benefits Information:

▪ Employee stock ownership plan that contributes Publix stock to associates each year at no cost

▪ An opportunity to purchase additional shares of our privately-held stock

▪ 401(k) retirement savings plan

▪ Group health plan (with prescription benefits)

▪ Group dental plan

▪ Group vision plan

▪ Sick pay

▪ Long-term disability insurance

▪ Company-paid life insurance (with accidental death & dismemberment benefits)

▪ Tuition reimbursement

▪ Vacation pay

▪ Free hot lunches (buffet-style) at facilities with a cafeteria

▪ Paycheck direct deposit

▪ Credit union

▪ Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases

▪ 6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day).

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