Publix Corporate Integrated Marketing Manager in Lakeland, Florida
Corporate Integrated Marketing Manager
Lakeland, FL between Orlando and Tampa
As a Corporate Integrated Marketing Manager, you will develop and direct marketing communication plans supporting corporate campaigns. This includes executing communication strategies and leading the development of integrated promotional campaigns for product, service, and brand awareness initiatives. You will also help determine channel effectiveness and channel optimization to maximize return on marketing investments to assure efficient use of allocated budgets.
Additional responsibilities include:
manages corporate communication channel budget plans for customer- and associate-directed marketing campaigns.
leverages data and insights from overall integrated channel performance reports provided by Digital Marketing Analytics and external suppliers
collaborates with marketing sub-departments to ensure campaign assets align with communication strategies and objectives
builds and manages effective relationships with external suppliers
coaches and mentors Corporate Integrated Marketing Coordinators on assigned projects and campaigns
dedicates time to support Marketing innovation and quality improvement
manages special Marketing Communications projects as assigned
Hours of Work:
Minimum 45 hours per week.
Frequency of Pay:
Minimum Base Pay:
Please be sure to monitor your email, including your spam folder, daily for communications you may receive during the recruiting and selection process for this position. Please do not use your Publix email address when applying.
Once your application has been successfully submitted you will receive a confirmation email.
3300 Publix Corporate Parkway
Potential Annual Pay with Bonus:
Year End Bonus:
As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.
Maximum Base Pay:
Bachelor’s degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience
at least four (4) years of combined Marketing Communications experience in developing marketing communication plans, media planning and managing project budgets
knowledge of marketing principles, processes, tools, techniques and marketing communications planning
knowledge of consumer behaviors and trends
knowledge of various production methods for print, broadcast (TV/radio), social, digital, etc.
knowledge of the effectiveness, strengths, limitations and basic relative costs of various media channels (i.e. TV, radio, newspaper, magazine, out of home, social, digital, street teams, etc.)
attention to detail
budget management skills
excellent communication skills; both verbal and written
project management skills
experience using analyzing market research data, media, financial data (including sales reports and coupon redemption information), consumer research and database trends
demonstrate initiative by learning new skills and processes.
work effectively as a leader or member of a cross-functional team.
work well under pressure and multitasking
commitment to being accountable for results, plus the ability and initiative to accept a high-level of responsibility.
strong leadership skills
strong negotiation skills
strong presentation and meeting facilitation skills
problem solving skills
Intermediate knowledge of Media and Marketing Measurement Tools (including Media Mix Modeling (MMM), Multi-Touch Attribution (MTA) and Data Management Platforms (DMP)
basic knowledge of Microsoft Office; Word, Excel, and PowerPoint
project and budget management Software experience
willingness to travel with overnight stays up to one week or longer.
willingness to work late hours, during weekends (Saturdays & Sundays), or at home as needed
Master of Business Administration or equivalent experience
six (6) or more years of combined Marketing Communications experience in developing marketing communication plans, media planning, and managing project budgets including marketing experience in a large company/ retailer
knowledge of the grocery industry and competitors
knowledge of multicultural communications
basic corporate knowledge of Retail operations
▪ Employee stock ownership plan that contributes Publix stock to associates each year at no cost
▪ An opportunity to purchase additional shares of our privately-held stock
▪ 401(k) retirement savings plan
▪ Group health plan (with prescription benefits)
▪ Group dental plan
▪ Group vision plan
▪ Sick pay
▪ Long-term disability insurance
▪ Company-paid life insurance (with accidental death & dismemberment benefits)
▪ Tuition reimbursement
▪ Vacation pay
▪ Free hot lunches (buffet-style) at facilities with a cafeteria
▪ Paycheck direct deposit
▪ Credit union
▪ Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
▪ 6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day).