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Job Information

UnitedHealth Group Member Marketing Specialist - Minnetonka, MN or Remote in MN in Minnetonka, Minnesota

Be a part of the marketing team responsible for creating and delivering marketing strategies and materials to drive growth and retention in our Exchange business. The Member Marketing Specialist will provide strategic support for member marketing and experience by executing on the production of materials and campaigns. They will help support the member marketing strategy through the enrollment, onboarding, engagement, clinical and retention experience. The Member Marketing Specialist must have an understanding of the overall end to end member experience.

You’ll enjoy the flexibility to telecommute* from the state of Minnesota as you take on some tough challenges.

Primary Responsibilities:

  • Partner with internal creative resources and agencies to create new member marketing materials– including initiatives centered around onboarding, clinical, engagement, and retention to improve the overall member experience

  • Assist in production of impactful, action – inspiring content and campaigns that drive outcomes through a digital first mentality

  • Revise, version, and facilitate translation of member-facing materials and campaigns

  • Implement marketing campaign tactics (e.g., timelines, budgets, test plans, creative execution)

  • Proof and test email and other marketing materials on existing platforms

  • Be a representative for Exchange member-facing marketing and communication initiatives and maintain collaborative relationships with cross-functional partners

  • Understand marketing regulatory guidelines for individual Exchange plans and route materials through stakeholder reviews

  • Understand the available benefits, programs and tools that can be utilized to improve the member experience

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

  • 5+ years of marketing experience

  • Experience working in a matrix organization

  • Experience overseeing and executing on timelines and deliverables

  • Experience managing many deliverables at the same time

  • Experience providing direction to creative teams and agencies

  • Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint

Preferred Qualifications

  • Digital and/or Email marketing experience

  • Direct to consumer marketing experience

  • Health care industry experience

Soft Skills

  • Thinking/learning skills: good judgment, decision making, creativity, strategizing

  • Administrative skills: planning, coordinating, managing resources

  • Communications skills: building relationships, leading, resolving, managing conflict

  • Leadership skills: motivating, coaching, facilitating, influencing

  • Motivating skills: achieving results, self-starter

  • Adjustment/Self-Management skills: handling stress, personal adaptability

  • Analytical skills: ability to use data to determine results

Careers at UnitedHealthcare Medicare & Retirement. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)

*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords; digital, creative, agencies, self-starter, marketing, members, WFH, WAH, work from home, work at home, remote, hiring immediately, #RPO