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Job Information

UnitedHealth Group Senior Marketing Specialist - Telecommute in Minnetonka, Minnesota

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work. (sm)

The Manager, Content Marketing for Government Programs, Medicare & Retirement (M&R) Growth Strategy, will be responsible for creating and delivering Medicare educational content direct to consumer that drives engagement, lead generation and conversion to enrollment. All while providing greater awareness of our offerings, deeper engagement with our brands, and conversion and advocacy for our products.

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities :

  • Medicare Education SME: Become a Medicare Education Subject Matter Expert; a go-to person for all things pertaining to Medicare Education

  • Project manage and create content: Partner with agency, internal and contract resources to develop, write and distribute content in a timely, results-focused manner

  • Execute our content strategy: Execute work from the defined strategies to drive key business results with the best mix of messages, content types (print and digital) formats sources, and channels across the entire consumer journey

  • Partner with other Marketing teams for results: Align with various marketing teams to drive their strategies with high-quality content

  • Insights and Analysis: Help establish key performance indicators and report on metrics that illustrate how MMC content is driving engagement, conversion and business goals; leverage usage and results data to help inform other content creation

  • Platform growth: Assist in the evolution of Medicare Education content, including blog, email and social content strategy and development to support the emerging and next-generation content needs

Other Responsibilities:

  • Work with a team of internal/external content creators/managers to deliver on already defined key objectives

  • Contribute on the cross-channel editorial calendar based on consumer insights and analytics

  • Research and develop new content as needed (written and visual). Plan, develop, influence and distribute content such as blogs, social media, video, email, newsletters, infographics, etc

  • Execute a framework/process for content planning, development and execution; project manage

  • Use data insights to review content and tactic effectiveness (e.g., SEO, paid search, social media, display, email) and create or refine content to improve performance. This includes aiding in the development of monthly reporting

  • Partner with cross-functional teams to ensure content is aligned with relevant brand (style, tone, voice)

  • Perform regular, detailed, content audits and optimize content based on a clear understanding of context (i.e. experience and channel) and ensure it is meeting business objectives

  • Develop content and tactics to drive lead generation and help prospects move along the consumer journey

  • Contribute content to Government Programs growth driving initiatives with education materials (print and digital)

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor’s Degree

  • 5+ years of content marketing experience (including content strategy, writing, development, project management and execution)

  • 3+ years of experience in digital marketing

  • Proven experience in managing outside agencies and external partners

  • Experience in data-driven planning and execution, solid analytical skills

  • Demonstrated experience working on the creation, implementation and assessment of content that consistently drive results

  • Solid writer (digital and print)

  • Experience in email marketing

  • Timeline creation and project management skills

  • Full COVID-19 vaccination is an essential requirement of this role. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination prior to employment to ensure compliance

Preferred Qualifications:

  • Medicare experience

  • Experience in social media

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies now require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles require full COVID-19 vaccination as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment.

Careers at UnitedHealthcare Medicare & Retirement. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work. SM

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Colorado, Connecticut or Nevada Residents Only : The salary range for Colorado residents is $79,700 to $142,600. The salary range for Connecticut/Nevada residents is $87,900 to $156,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Sales and Marketing, Marketing and Advertising, General Marketing, Minnetonka, MN, Minnesota, WFH, work from home, work at home, telecommute, telecommuter, telecommuting, remote

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