UnitedHealth Group Marketing Manager – Washington, DC in Washington, District Of Columbia
Energize your career with one of Healthcare’s fastest growing companies.
You dream of a great career with a great company – where you can make an impact and help people. We dream of giving you the opportunity to do just this. And with the incredible growth of our business, it’s a dream that definitely can come true. Already one of the world’s leading Healthcare companies, UnitedHealthGroup is restlessly pursuing new ways to operate our service centers, improve our service levels and help people lead healthier lives. We live for the opportunity to make a difference and right now, we are living it up.
This opportunity is with one of our most exciting business areas: Optum –a growing part of our family of companies that make UnitedHealth Group a Fortune 6 leader.
Optum helps nearly 60 million Americans live their lives to the fullest by educating them about their symptoms, conditions and treatments; helping them to navigate the system, finance their healthcare needs and stay on track with their health goals. No other business touches so many lives in such a positive way. And we do it all with every action focused on our shared values of Integrity, Compassion, Relationships, Innovation & Performance.
We’re seeking a Marketing Manager– Washington, DC to play a key role in the planning and execution of the Retention Marketing team’s renewal communications strategy. This team is responsible for the strategic planning, creation, and data analysis of our emails, website content, and social media outreach surrounding our marketing efforts. In this role we are looking for someone who can masterfully manage senior level marketing relationships across our Research business line, has proven strong project management skills, is a marketing automation optimization wizard, and can flawlessly execute and develop marketing campaigns across a variety of digital channels.
Campaign Design, Management, Execution, and Optimization
Manage day-to –day creation, execution, and optimization of marketing campaigns consisting of email flows, web page builds, and social media and paid advertising management for both new business generation and member renewal
Adhere to company editorial best practices across all marketing channels
Execute against key milestones on the Marketing content calendar, completing campaigns and page builds according to agreed upon timelines and communicating any roadblocks to success to appropriate constituents
Measure, analyze, and report on campaign and website performance to uncover actionable insights that will increase efficiency and performance of our marketing efforts
Optimize utilization our Marketing department technologies to achieve renewal goals
Execute and recommend landing page, web page, social media, and email testing plans to optimize conversion performance for retention goals
Contribute to SEO, UX and cross merchandising strategies for our website
Strategic Planning and Analysis
Serve as main point of contact and strategic partner to the Research leadership, Web Development, and Marketing Communication teams
Provide direction for a team of Marketing Specialists on best practices for website, social media, paid advertising, and email optimization
Recommend and train team members on best practice utilization of our Marketing Automation Platform (Eloqua) including but not limited to audience segmentation, behavioral targeting, lead scoring, to improve the effectiveness of our marketing campaigns
Provide data driven recommendations for improving our conversion, renewal, and lead generation efforts and guide overall Research Marketing communication strategy
Partner with the Web Development team to optimize webpages impacting digital campaigns
Maintain industry knowledge across a diverse range of topics in marketing and assigned health care terrain
Develop expertise in marketing best practices and share lessons learned with Research leadership teams for renewal optimization
Continuously hone digital marketing technology expertise across a wide array of automation and optimization software platforms including but not limited to Oracle –Eloqua, Sprinklr, Sitecore, Webtrends, Google Adwords, and Visual Optimization Manage
High School Diploma / GED (or higher)
2+ years of experience in digital marketing, marketing automation and/or building marketing webpages (with a Content Management System (CMS) such as Sitecore, Adobe, or similar)
Proficient with Microsoft Word (creating and editing documents), Microsoft Excel (general spreadsheet navigation), and Microsoft Outlook (email and calendar)
Ability to work 8:30 am - 5:30 pm Monday through Friday
Bachelor's Degree (or higher) from an accredited College / University
2+ years of experience delivering marketing campaigns using a marketing automation tool (Eloqua, Xactarget, Marketo, Adobe Campaigns or similar)
Experience using HTML coding to build webpages and emails
Experience using the principles of user experience and web optimization analytics to improve website performance (Visual Website Optimizer or similar)
Confidence, patience, and flexibility in an evolving environment
Strong communication skills
Careers with OptumInsight . Information and technology have amazing power to transform the Healthcare industry and improve people's lives. This is where it's happening. This is where you'll help solve the problems that have never been solved. We're freeing information so it can be used safely and securely wherever it's needed. We're creating the very best ideas that can most easily be put into action to help our clients improve the quality of care and lower costs for millions. This is where the best and the brightest work together to make positive change a reality. This is the place to do your life’sbest work .
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
Keywords: Advisory Board, Digital Marketing, marketing management, marketing communications, Washington, DC, marketing automation, marketing webpages